About Vegan Fox
Maya - Vegan Fox Mom
Our story is about me and our family business – I am Maija Rieksta-Riekstiņa, a large mother and founder of Vegan Fox. Our family-owned company produces ethical and vegan cosmetics, in which the natural ingredients are 92%-100%. Our products do not contain ingredients of animal origin and nothing is tested on animals. We produce products in Latvia by hand, because it is more personal.
I know that every new day is a new opportunity. Several years ago I wasn't scared and took a big step – I got out of my comfort zone, leaving a great position in a big company. I wanted to do something lasting that was in line with my life values and where part of my heart was added.
Now, with Vegan Fox's products, I can tell you without hesitation that I put energy, joy and love into work every day that I truly believe in myself.
Vegan Fox idea
It all started from a simple question – which cosmetics are truly vegan? Friends asked for advice on what to buy and what better not to buy. When the tiredness crept in when sailing on the ingredients of cosmetic products, the simple answer came – to create your own, clearly vegan cosmetics.
I just had to get together and start building a business. Thoughts really have great power, because everything just started to happen – we met the right people, listened to tips, came up with ideas from the first products, a fox came and demanded her place in the title, because she is smart, beautiful, feminine and with great intuition.
Is the fox vegan? – Our fox is, because foxes can also be different, just like humans.
Our story is not just about cosmetics
We are at the beginning of our journey. Vegan Fox inspires ourselves and others. Going their own way, everyone has the opportunity to change this world, where both humans and animals live worthily. Choosing cosmetics is just one step that shows our attitude and the things we care about.
Our story is about dedicating our leisure time and resources to loving animals and restoring and cleansing nature, so that we ourselves, our children and our animals have the opportunity to live happier lives. By purchasing Vegan Fox products, you inspire us to keep going and financially help us to do more work to support animals and improve the environment.